Quick Summary
1. Two Different Bets on the Future
Ruby bet on humans. We bet on AI. Here's what that means for your phone bill and your intake quality.
ClaireAI: Built for Law Firms. Nothing Else.
We're an AI receptionist that answers your phones 24/7. No humans. The AI handles everything—screens calls, qualifies leads, asks practice-specific intake questions, books appointments, syncs to Clio or Filevine in 8 seconds. We only serve law firms. That's all we do.
Pickup time: 0.6 seconds average. Not "within 3 rings." Sub-second. Every single call. Christmas Eve at 11pm same as Tuesday at 2pm.
Ruby: Humans Who Answer Phones. Any Business.
Ruby has human receptionists who answer calls for dental offices, plumbers, consultants, and yes, law firms too. They've been doing this since 2003 and they're good at it. Their people are friendly, professional, trained.
But they're generalists handling all kinds of businesses. They don't know that PI intake needs statute dates and insurance minimums. They don't know criminal defense clients often call from jail. They take messages and transfer calls—they're not legal intake specialists.
2. Feature Comparison
The table below compares key features relevant to law firm operations. Note that capabilities may vary by plan tier for both services.
| Feature | ClaireAI | Ruby Receptionists |
|---|---|---|
| Technology | Autonomous AI | Human receptionists |
| Response Time | Instant (0 seconds) | Variable (may have hold times) |
| 24/7 Availability | Add-on required | |
| Bilingual (EN/ES) | Limited availability | |
| CRM Sync | Real-time, automatic | Manual or delayed |
| Legal CRM Integrations | Clio, Lawmatics, Filevine, MyCase, PracticePanther + 100 more | Limited integrations |
| Conflict Checking | ||
| Jail Call Acceptance | ||
| Appointment Scheduling | ||
| Call Transcripts | ||
| Setup Time | Same day | 3-5 business days |
Key Differentiators
CRM Integration Depth: ClaireAI's real-time sync with legal practice management systems means intake data flows directly into your existing workflow. Ruby requires manual data entry or basic integrations with potential delays.
Specialized Legal Features: ClaireAI includes conflict checking against your existing client database and can accept collect calls from correctional facilities—features particularly valuable for criminal defense practices.
Consistency: AI delivers identical service quality on every call. Human agents naturally have variability based on experience, training, and workload.
3. Pricing Analysis
Pricing structure is one of the most significant differences between these services. Understanding the true cost requires looking beyond base prices.
Monthly Cost Comparison
Cost at Different Call Volumes
To illustrate real-world costs, consider a mid-sized personal injury firm receiving 150-200 calls per month with an average call duration of 4 minutes:
- ClaireAI: $650/month (flat rate, all calls included)
- Ruby (estimated): $800-$1,200/month depending on plan tier and overages
For high-volume firms or those with longer average call durations, the gap widens further. Ruby's per-minute model can lead to unpredictable monthly bills, while ClaireAI's flat-rate structure provides budget certainty.
Hidden Cost Considerations
After-hours coverage: Ruby charges extra for 24/7 availability. ClaireAI includes it at no additional cost.
Spam and wrong numbers: ClaireAI doesn't charge for non-productive calls. With per-minute services, you may pay for time spent on spam callers.
Integration and data entry: Manual CRM entry has labor costs. ClaireAI's automatic sync eliminates this overhead.
4. Best Use Cases
When ClaireAI May Be the Better Choice
- Personal injury firms that need 24/7 intake for time-sensitive cases
- Criminal defense practices requiring jail call acceptance and immediate response
- High-volume practices where per-minute costs would be prohibitive
- Firms with complex CRM workflows that benefit from real-time integration
- Multi-location practices that need consistent service across offices
- Firms prioritizing scalability and predictable costs as they grow
When Ruby May Be the Better Choice
- Low-volume practices with fewer than 50 calls per month
- Firms that prioritize human interaction over automation
- Practices with complex, non-standard call flows that require human judgment
- Firms with clients who may be uncomfortable with AI interactions
- Businesses that need call transferring as a primary function
Practice Area Considerations
Personal Injury: ClaireAI's 24/7 availability and instant response times are particularly valuable. Accident victims often call outside business hours, and quick intake can be the difference between signing a case or losing it to a competitor.
Criminal Defense: The ability to accept collect calls from jails gives ClaireAI a significant edge. For defense attorneys, being reachable when a potential client is arrested—often at night or on weekends—is critical.
Family Law: Both services can work well here. The choice may come down to client preference and call volume. Some family law clients appreciate human empathy during difficult situations.
Corporate/Transactional: Lower call volumes and more complex inquiries may favor Ruby's human approach, though ClaireAI's business-hours-only plans could also work.
5. Pros and Cons
ClaireAI
Pros
- Predictable flat-rate pricing
- True 24/7/365 availability included
- Instant response, zero hold times
- Real-time CRM integration
- Built specifically for law firms
- Conflict checking capability
- Jail call acceptance
- Consistent service quality
- Same-day setup
Cons
- Some callers prefer human interaction
- Higher base price than Ruby's entry tier
- May require adjustment for unusual call scenarios
- Less flexibility for highly customized scripts
Ruby Receptionists
Pros
- Human touch and empathy
- Lower entry price point
- Established reputation since 2003
- Works across multiple industries
- Live call transfers available
- Handles complex, edge-case scenarios
Cons
- Per-minute pricing creates unpredictable costs
- 24/7 coverage costs extra
- Potential hold times during busy periods
- Limited legal-specific integrations
- No real-time conflict checking
- Cannot accept jail calls
- Manual CRM data entry or delayed sync
- Service quality varies by agent
6. Here's What We'd Actually Tell You
Ruby is a good company. They've been around 20+ years. If you talk to them, you'll like them. But here's the reality check.
150 calls/month at 4 minutes average: Ruby = $2,250. ClaireAI = $650.
That's $19,200/year difference. For that money, you could run a solid Google Ads campaign and get MORE calls—which you'd then have to pay Ruby more to answer. The per-minute model doesn't scale. Flat rate does.
ClaireAI makes sense when: You're a law firm (not a dental office), you handle 80+ calls/month, you need legal-specific intake (not just message-taking), or you're tired of surprise phone bills. We also accept jail calls—Ruby doesn't.
Ruby makes sense when: You're a solo practitioner with 30 calls/month, your clients are elderly and strongly prefer human voices, or you mainly need call transferring rather than intake. At low volume, their model can be cheaper.
Real talk: Most firms that try us after Ruby never go back. Not because Ruby is bad—because per-minute billing is brutal once you start growing. Every new case means higher phone bills. With us, you can double your call volume and pay the same $650.
